The Success Of Your Business On The Web

Never before as now the “Global Village” (Marshal McLuhan), the “Big Brother” (George Orwell) and the “Butterfly Effect” (Edward Lorenz) theories made so much sense. Indeed, Web 2.0, a term coined by O’Reilly Media, more precisely by Tim O’Reilly, in 2004, has contributed to the world shrink to the size of a small village, where all its inhabitants are constantly “monitored” and controlled and that any of their movement causes effects on the other side of the planet.

A “Brave New World” or “Chaos”? It’s too early for predictions, because, on the web, everything changes on the minute and we are still trying to understand the phenomenon. Remember when sending a simple e-mail was a novelty? Today, e-mail is the most used tool of communication in businesses! What about tools that favour the collective intelligence? In a very simple definition, we will say that Web 2.0 includes the full set of websites that grow in value through the actions of its users.

But how your company can take advantage of this phenomenon to boost its visibility and reputation? We will “travel” by the basic concepts, strengths and weaknesses of e-marketing.